Ambassador Program
Welcome to the Shanghai Watches Ambassador Program — an invite-only collaboration that brings together passionate watch creators and collectors who share our love for craftsmanship, history, and modern design. Each month Shanghai Watches will invite 5 watch creators to test and review 5 designated watches. Selection is first-come, first-served: creators who accept quickly secure the opportunity for that month; those who miss the window will be rolled forward for future consideration.
Program Snapshot
- Monthly invites: 5 creators per month
- Watches: 5 designated watches (one watch assigned per ambassador)
- Model: First-come, first-served among invited creators
- Keep the watch: After completing the review, ambassadors may keep the watch as part of the program
- Platform requirement: Post a review or video on your social channels that includes a shopping link to shanghaiwatches.com
Who We're Looking For (Eligibility)
We aim to partner with creators who can authentically showcase Shanghai Watches to engaged audiences. Ideal ambassadors will meet all of the following:
- Active content creator on YouTube, Instagram, TikTok, Facebook, or a well-trafficked watch blog (other platforms considered case-by-case)
- Minimum audience: 10,000 followers/subscribers on the platform where the review will be published
- Track record of high-quality watch content (hands-on reviews, wrist checks, unboxings, comparison videos, long-form articles)
- Professional, transparent, and audience-first approach to reviews
- Able to meet publishing timeline (see Responsibilities) and include required links & disclosures
We reserve the right to select creators on a merit basis and prioritize creators whose audience and style best fit each watch.
Ambassador Benefits
- Complimentary loan (and eventual ownership) of a Shanghai watch for review
- Feature on shanghaiwatches.com and our social channels (when applicable)
- Priority consideration for future product drops, limited editions, and paid campaigns
- Access to press assets, product specifications, and our in-house product team for technical background and interviews
Ambassador Responsibilities
By accepting an ambassador assignment you agree to:
- Publish a review (video or post) on the agreed platform within 30 days of receiving the watch.
- Include a clickable shopping link to shanghaiwatches.com in the video description or post copy.
- Include clear disclosure that the watch was provided by Shanghai Watches (e.g., “Watch provided by Shanghai Watches for review”) to comply with advertising guidelines.
- Create honest, original content reflecting your genuine opinion. We do not require a positive review — authenticity matters most.
- Share one short social post (reel/short/IG post/TikTok) promoting the full review within your feed or stories within 7 days of the full review going live.
- Provide performance metrics (link, view counts, engagement) within 45 days after the review is published.
- Ship insurance & return tracking: when applicable, follow the shipping and insurance instructions we provide. (If you retain the watch after review, return is not required.)
Application & Selection Process
- Apply via our Ambassador application form (fields listed below) or email vip@shanghaiwatches.com.
- We will review applications and send invitations to selected creators. Invitations are limited; invited creators must accept promptly to secure that month’s slot.
- If you accept, we will confirm the watch assignment, shipping timeline, and expected publishing date.
- If you decline or do not respond, we will offer the slot to the next eligible creator.
Suggested application form fields
- Full name / Creator name
- Primary platform & link to profile (YouTube/Instagram/TikTok/etc.)
- Follower/subscriber counts (per platform)
- Country / Shipping address (for logistics)
- Short bio and examples of watch content (links)
- Any previous brand collaborations (yes/no — list)
- Preferred month(s) to participate
Content Guidelines (simple checklist)
- Include shanghaiwatches.com link in the first 2 lines of your caption/description.
- Use at least one clear wrist-shot and one close-up of the dial in your review.
- For video reviews: include B-roll of the watch on wrist, unboxing, and close-ups.
- Use the phrase “Watch provided by Shanghai Watches for review” (or similar) in the description and mention it verbally in videos.
- Please avoid heavy editing that obscures the watch’s appearance (true-to-life color and scale are important).
FTC & Transparency
Creators must follow local advertising and disclosure laws. Always disclose gifted or provided products clearly and conspicuously in the content itself and in the description. If you are in the U.S., that means following the FTC’s endorsement guidelines; similar rules apply in other markets.
Sample Video Script & Social Copy
Video opener (10–15s): “Hey everyone — today I’m reviewing the [Model Name] from Shanghai Watches. Shanghai Watches provided this piece for review; no scripting — I’ll give you my honest take.”
YouTube description example:
“Watch provided by Shanghai Watches for review. Shop: https://shanghaiwatches.com — Full review, specs, and retailer links.”
Instagram/TikTok caption example:
“Hands-on with the [Model Name] by @shanghaiwatches — watch provided for review. Full review on my channel. Shop: https://shanghaiwatches.com”
FAQs
Q: Can ambassadors choose any watch?
A: Not exactly. We generally offer non-limited edition models priced under USD 1,000 for ambassador reviews. Requests for watches priced above USD 1,000 or limited editions require special approval — and we reserve these for ambassadors with exceptional qualifications or audiences.
Q: Do ambassadors get paid?
A: Our primary collaboration model is based on product exchange — ambassadors may keep the Shanghai watch they review. In special cases, we may consider paid collaborations, but this is not our preferred arrangement.
Q: Can I keep the watch after the review?
A: Yes — ambassadors are allowed to keep the review watch, which becomes part of the partnership benefit.
Q: What if I need more time to publish?
A: We ask for publication within 30 days. If you foresee a conflict, notify us immediately after accepting so we can evaluate alternatives.
Q: Do you work with non-English creators?
A: Yes — global creators are welcome. Please ensure an English description or link is included so international customers can reach shanghaiwatches.com.
Terms & Conditions (high level)
- Shanghai Watches retains final approval of participating ambassadors.
- Content must not infringe third-party rights or include prohibited content.
- Shanghai Watches may reuse ambassador content (with credit) on our channels and e-commerce product pages.
- Detailed legal terms and a collaboration agreement will be provided upon invitation. Participation constitutes acceptance of those terms.
Ready to Join?
To apply, please send the following to vip@shanghaiwatches.com or complete the application form on our site:
- Creator name & platform links
- Follower counts and sample watch content links
- Shipping address & best contact email
Subject line suggestion: Shanghai Watches Ambassador Application — [Your Creator Name]